This year we celebrate the centenary of the birth of the Gucci brand in Florence, thanks to its founder Guccio Gucci who brought all over the world one of the symbols of Italian style and creativity.

Italian Haute Couture was born in Florence the 12th of February 1951 with the first fashion show organized by Giovanni Battista Giorgini. Many Fashion designers are from Florence such as Gucci, Salvatore Ferragamo, Emilio Pucci, Enrico Coveri, Roberto Cavalli, Ermanno Scervino.